Ruff is a matchmaking app for humans and dogs, and the kennels who care for them. We connect future dog owners with their ideal companion through a playful platform built on trust, compatibility and emotional connection. Ruff makes finding the right dog feel natural, personal and full of heart.

Gotty shaped a brand world that feels earthy, honest and full of life. Balancing trustworthiness and playfulness, the identity combines soft colors, expressive type and unpolished, heartfelt imagery to evoke the quiet magic of human–dog connection.